GABRIEL WEIL
BRAND CONSULTANCY
CREATIVE DIRECTION BRAND STORYTELLING
A B O U T
Gabriel Weil shapes brand authenticity through projects that broaden reach, engage teams, and attract new audiences. His work aligns voice and identity, bringing an editorial approach to brand communications.
Gabriel's portfolio includes Richemont, Prada, Miu Miu, and anatomē London Apothecary, where he leads projects ranging from creative direction and storytelling to copy, visual narratives, and content strategy across internal, B2B, and B2C channels.
With a master's in fashion journalism from the London College of Fashion, Gabriel worked in-house in brands such as Orlebar Brown, Dunhill, and Reiss, developing editorial-driven campaigns, brand books, and content. He blends his distinct eclectic voice and visual repertoire—incorporating London irony and Parisian sophistication—with brand codes to provoke and engage audiences.
His career began in São Paulo with designer Carlos Miele, where he worked in product creation, branding, and wholesale strategies, participating in setting up runway shows and presentations in New York and later in Paris, laying the foundation for his global perspective and commitment to impactful brand storytelling.
M E T H O D
Gabriel's method is investigative, digging into brand elements—some that may be overlooked or undefined—to unearth latent brand codes that shape and distinguish a brand's identity.
His inquisitive approach combines a refined sensitivity to overt and subtle brand cues, transforming what he uncovers into a cohesive formula. This formula reflects the brand's essence, integrating elements from nuanced tone shifts to visual cues and hidden references.
Working alongside teams, Gabriel systematically extracts these elements through a repertoire of workshops and dialogues, creating a working document that distils the brand's codes into a strategic guide. This guide serves as a foundational reference and a tool for creative transformation, inspiring campaigns, stories, content, press materials, and even architectural concepts that embody the brand.
Gabriel's expertise extends beyond mere articulation—he weaves these extracted codes into every narrative and visual project, crafting a dynamic brand story that connects deeply with audiences.
C O P Y W R I T I N G
P R O J E C T S
F I L M C A M P A I G N S
"Gabriel and I started working on anatomē's tone-of-voice and strategy in early 2022. The ability to visualise and determine what a brand can be from copy to visual language makes Gabriel's approach a rare strength.
The result for anatome is an exciting new art direction anchored by a new book that will reflect the process the last year has done to define anatomē as a timeless yet forward-thinking wellbeing brand."
CYRIL ARVENGAS
Owner, Maison Gabriel Paris
Paris, France
"Gabriel understands my brand, capturing its essence and translating it into compelling copy and visuals. He brings my artisanal collections—often challenging to convey—vividly to life in the digital space, enhancing their presence and resonance."