GABRIEL WEIL
CREATIVE DIRECTION BRAND STORYTELLING
A B O U T
Gabriel Weil shapes brand authenticity through projects that expand reach, engage teams, and attract new audiences. His work aligns voice and identity, bringing an editorial sensibility to brand communication.
His portfolio includes Richemont, Prada, Miu Miu, and anatomē London Apothecary, where he leads projects spanning creative direction, storytelling, copywriting, visual narratives, and content strategy across internal, B2B, and B2C channels.
With a master’s degree in Fashion Journalism from the London College of Fashion, Gabriel has worked in-house with brands such as Orlebar Brown, Dunhill, and Reiss, developing editorial-led campaigns, brand books, and digital content. He blends an eclectic voice with a sharp visual repertoire—layering London irony with Parisian sophistication—anchored by brand codes that provoke, connect, and endure.
M E T H O D
Gabriel’s work goes beyond strategy. He applies precise brand codes to every story, image, and experience, helping brands speak with clarity, identity, and depth.
He investigates overlooked or undefined brand elements, surfacing the hidden codes that shape identity.
With a sharp eye for both overt and subtle cues, he translates what he finds into a structured framework that reflects the brand’s essence.
Every expression then becomes intentional and brand-infused: tonal inflexions in language, typography choices, palette discipline, historical touchpoints, campaign themes, recurring motifs, and even collections or product design.
Through workshops and close collaboration with teams, Gabriel builds a working document that defines these codes, serving as a creative and strategic compass for campaigns, content, press materials, and physical spaces.
C O P Y W R I T I N G
CAMPAIGNS
F I L M C A M P A I G N S
"Gabriel and I started working on anatomē's tone-of-voice and strategy in early 2022. The ability to visualise and determine what a brand can be from copy to visual language makes Gabriel's approach a rare strength.
The result for anatome is an exciting new art direction anchored by a new book that will reflect the process the last year has done to define anatomē as a timeless yet forward-thinking wellbeing brand."
CYRIL ARVENGAS
Owner, Maison Gabriel Paris
Paris, France
"Gabriel understands my brand, capturing its essence and translating it into compelling copy and visuals. He brings my artisanal collections—often challenging to convey—vividly to life in the digital space, enhancing their presence and resonance."
